Ads Strategy

Ads that pay back, tracked to the peso.

We plan and run Google, Facebook, Instagram and TikTok campaigns from one budget, send them to pages built to convert, and show you the cost of every lead.

Week1

Campaigns can start bringing enquiries while SEO builds.

What's Included

Everything in ads strategy.

Google Search Ads

Show up for high-intent searches like “aircon repair Pasig” the moment people need you.

Performance Max & Shopping

Product and lead campaigns across Search, YouTube, Display and Maps.

Facebook & Instagram Ads

Lead, message and sales campaigns for the platforms Filipinos use most.

TikTok Ads

Short-form video campaigns for consumer brands reaching younger buyers.

Conversion Tracking

GA4, Google Ads tags, Meta Pixel and Conversions API set up and verified.

Landing Pages & CRO

Dedicated pages and A/B tests that lower your cost per lead.

This is right for you if…

  • You need enquiries now, not in six months
  • You've tried boosting posts but can't tell what works
  • Your cost per lead keeps rising
  • You want one plan across Google and social, not two agencies

What you get

  • Channel and budget plan based on your margins
  • Campaign build: keywords, audiences, ads and creative briefs
  • Tracking set up before the first peso is spent
  • Weekly optimisation of bids, ads and audiences
  • Landing page recommendations or builds
  • Monthly report on leads, cost per lead and revenue

Tracking

If you can't measure it, you can't grow it.

Most ad accounts we audit are optimising toward the wrong thing: clicks, page views or duplicate conversions. We fix tracking first so Google and Meta learn from real leads.

  • GA4 events for forms, calls and chat clicks
  • Google Ads conversion tags and enhanced conversions
  • Meta Pixel with Conversions API
  • Call tracking for phone-driven businesses
  • Offline conversion imports for B2B sales
  • One dashboard combining all channels

How It Works

Four steps, no surprises.

Plan

Goals, target cost per lead and channel mix agreed.

Track

Conversions, calls and chats tracked before launch.

Launch

Campaigns live with tested ads and landing pages.

Optimise

Weekly tuning and monthly budget shifts to what works.

Starts At

₱20,000

Per month management, ads only. Or bundled in Growth + Ads at ₱58,000/month. Ad spend paid directly to platforms.

Philippine businesses, in their own words.

After the rebuild our clinic started getting booking calls straight from Google Maps. The monthly report is short and I actually read it.
Dr. Carla M.Clinic Owner, Makati
They planned our Shopify move like an engineering release. We kept our rankings and GCash checkout went live on day one.
Paolo R.E-commerce Founder, Quezon City
Clear plan, clear budget, no jargon. Our Facebook and Google ads finally point to a landing page that converts.
Mika S.Marketing Lead, Pasig

Client names shortened for privacy. Results vary by industry, competition and budget.

People Also Ask

Questions we hear every week.

Straight answers, the way we would give them on a call.

Ask a Strategist
Most Philippine SMEs start between ₱30,000 and ₱100,000 per month in ad spend, depending on the cost of a click in their industry and how many leads they need. We recommend a budget after looking at your margins and competitors.
If people already search for what you sell, Google usually brings higher-intent leads. If you need to create demand or sell visually, Facebook and Instagram often work better. Most businesses benefit from both.
You do. Ad accounts are created under your business and billed to your card. We manage them as authorised users.
We don't promise fixed lead numbers because results depend on your market, offer and budget. We do commit to clear targets, weekly optimisation and honest reporting on cost per lead.